Famous Logo's Analysis & Redesign

As visual people, Graphic designers, or in our case; 'Graphic Designers in Training' - tend to observe the world around us without realising we are doing so.  In my daily life I notice billboards, magazine covers, building designs and company logos and break them down into colours, shapes and styles. I then try to understand from a design perspective as to why specific elements and principles of design have been implemented.

One example of a logo I have noticed and often internally debated is the following Snap Fitness logo.  I actually like the logo in some ways, but the main annoyance for me is the colour choice - red.  Red is a very bold, aggressive colour - so therefore needs to be used with caution.  For a gym I can understand the concept behind it - strength, agility, power, etc. are all connotations of the colour red.  For me I see red as a representation of aggression and overpowering, strong emotions when mixed with a gym setting.  If the company wishes to encourage female consumers to buy into their product they may have difficulty doing so.  I have asked for male opinions on the matter and the majority have said that the colour is of no consequence or if anything they liked it.  

The bottom logo is my new design for Snap Fitness.  It uses the colour green, which to me represents - growth, energy and health.  I have purposely designed the logo to be simplified to help subconsciously portray the aspect of an affordable, easy to use gym.  The typeface I have chosen is curved but legible, which allows for ease of readability and instant recognition.

Another logo I have recently taken notice of, is the Deloitte Accounting & Business Advisory Services logo (see below).  What I dislike about this logo is the over-simplification.  The only components are a typeface and colour.  I cannot argue the logo has been unsuccessful for the company's image as this is not true.  The company logos for business and accounting type firms tend to be clinical and non-de script - as a designer I think I may just be adverse to this style as I like decorative and well thought out logos (aka pretty things).