Contrast –
The concept of using two or more visually different colours, textures or
patterns in the same design.
Emphasis – Using
colour, size or perspective to enhance or add value to a specific element.
Balance – Providing
visual symmetry or asymmetrical style to a design.
Unity – When
all the design elements and principles used work together seamlessly in a design.
Pattern – A
repeated shape which can be used to create texture or balance in an
artwork/design.
Movement – This
technique is often used in photography to represent speed or energy.
Rhythm – Harmonious
repetition.
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