Importance of Research in Graphic Design

QUESTION 1:  Is research an important part of graphic design?

Research is of paramount importance in the Graphic Design industry because new design concepts and trends emerge constantly.  As professionals in an industry we must stay up to date with these concepts and trends.  Research is also important in choosing appropriate colours, typography and design for the specific company or individual you are designing for.  For example – if you are designing for a client in another country, you would need to thoroughly research the meanings and any possible negative connotations associated with a specific colour, symbol or style. 

QUESTION 2:  What platforms are the most useful when it comes to Graphic Design research?

Graphic Designers and students have many varied platforms they can use to research, such as: industry professionals or co-workers, search engines - eg: Google, textbooks or Graphic Design magazines and productions.  Every platform will provide a different area of knowledge for the Graphic designer to acquire and then apply to design. 

QUESTION 3:  What visual imagery do you see during everyday life and how does this influence you as a Graphic Designer?

I take inspiration from magazines, billboards & advertising, architecture and interior design in everyday life.  When I notice something that I really appreciate I try to keep it in mind for future ventures in case it may be useful to express a certain feeling or style.  I believe every single concept has at least been thought of and applied to a design of some sort.  Graphic design is about using these old concepts and interweaving them in a fresh, new way that appeals to the client and of course the demographic audience.